This week's Ask Kat question comes from Marcy and was originally from my IndieReCon post 10 Ways to Make Your Cover Stand Out in the Crowd
What tips do you have for designing covers in a series so that each is unique and yet they clearly go together?
There are two ways I would suggest doing series or trilogy covers based on the content in the books.
For single POV books:
I’d recommend using the same model or character design for each cover but using different colors, situations or background elements for each. For example, the covers I created for LM Preston’s The Pack series, featured this type of design. If instead you are using symbols or other non-human design element such as Veronica Roth’s Divergent series, all the covers should use similarly important symbols. Color isolation, like that used in the Twilight Saga covers, is another good example.
For multi POV book:
Use the same elements of design on each cover. For example, Daemons in the Mist, the first in my Marked Ones Trilogy featured the character, Nualla, in the upper half of the book and blended into the foggy city shot of the Bay Bridge. Book two will have one of the other characters, Patrick, and another shot of the city and so on and so on.
When designing covers for a series or trilogy it helps to plan ahead for future covers and not design yourself into a corner.