So what’s the first thing that comes to mind when you think book promotion? I can bet about 90% of you just thought of bookmarks. And for the most part, bookmarks are great. They are easy to produce, fairly inexpensive, and are the only bit of marketing that is associated directly with books. They are both nice to look at and functional. There’s just one problem; if you don’t have a book to immediately place that bookmark in, they can be a bit awkward and cumbersome.